about us

Who We Are

Davena Marketing is a digital marketing agency with an almost alarming passion for helping businesses prosper.
We want hard-working, entrepreneurial women and men to achieve their goals, and in doing so we realize ours.
When they succeed, we succeed!

Our Story

Our story began in the frigid days of January 2020 when the dynamic duo of David and Serena White, wanting the freedom to carve their own path and harness their passion for helping businesses, began offering lead generation and SEO services. Roll forward a year and bit, and the business expanded into a full-service marketing agency. September 2021 saw the addition of a sensational team of experts by their side, offering comprehensive digital services - including website development, reputation and social media management, copywriting, and advertising.

Our Goal

We’re excited to help businesses flourish online and expand their global reach. There’s a lot that goes into maintaining your online presence and figuring out where to start and what needs to be done can be overwhelming. But it doesn’t need to be with Davena Marketing by your side. Achieving online domination for your business is our ultimate goal.

Our Focus

We help you focus on your target market – and if you don’t even know who that might be, we will assist you in figuring it out. We use a variety of strategies and tactics to help you expand your audience and transform your online reputation from shy, mediocre wall flower to a feather-waving, spandex-wearing, super-star sensation.

Our Process

From maintaining accurate business listings to creating key-word friendly content and conducting full SEO audits of your site, we’ll ensure your online life is a true reflection of you and your brand, and your business not only survives, but thrives.

Our Attitude

We are committed to bringing new business to our clients and not afraid of hard work, proven by delivering consistent results. We also have a fun-loving attitude about life, and we're not afraid to get a little silly and have a good time.


Our Leaders

Our team is captained by a dynamic duo with a passion for igniting business growth

Serena White

Chief amazement officer

Serena White was just a normal, everyday mobile DJ, bringing floor-thumping joy to countless gatherings with her mastery of music and ability to understand a crowd. Then she decided to expand her skillset. Taking on the role of Chief Amazement Officer at Davena Marketing, she has made it her mission to help others reach their full potential. Her goal is to give you so much business and opportunity that you are faced with the wonderful problem of needing to grow.

Serena will listen intently to your needs and issues and identify areas to revitalize. Whether it be cranking up the SEO, developing a stellar online reputation, leveling up your advertising to best capture attention, or something else entirely, Serena will blow your mind with a ton of new business opportunities.

She was born and raised in Saskatoon, Saskatchewan and currently resides there with her sassy toddler daughter, supportive husband, two magnificent cats and a dog with very expressive eyebrows.  

David White

Master of Coin

David has worn many hats throughout his life: Everything from wandering through Northern B.C. smacking trees into the ground, to pouring concrete basements, to assisting Crown corporations with their digital procurement needs as a dedicated sales representative.

Now that he’s grown older and more relaxed, he is content with a good book and a purring cat, and has an insatiable desire to help people achieve their wildest dreams and most audacious goals. He is supporting Davena Marketing as it strives to level up business owners, and he loves to see people succeed.

He grew up in a pastoral setting in the Saskatchewan countryside and developed a strong work ethic the old-fashioned way; by training sheep to follow him, building treehouses, and all the other diverse tasks involved in farm life. After working in a few different places in Canada, he has resided in Saskatoon for many years. He lives with a toddler daughter who doubles as an early morning alarm clock, a hard-working wife, two entitled cats and a steadfast dog.

Connect with our team

We would love to hear from you!

Get in Touch​