Admit it, before you make any major decision, whether it’s buying a new calming blanket for your anxious pet turkey or deciding whether you want to try out that new dining in the dark restaurant, you have likely Googled the heck out of it first. And, once you’ve hit enter on that search term, do you even bother going past the first page of results?

Your potential customers are likely doing the same thing, and as a business, you definitely want to be on that infamous first page – it’s the page that shouts out to the world that you’re reputable, credible, and ultimately means you have a seat at the cool kids’ table. It’s where your searchers stop their searching, so it’s where you want to be.