It’s no secret that buyers these days will trust online reviews from random strangers as much as they do recommendations from their best buds. When searching for info on new products or services, or looking up a company, they’re going to head straight to the internet to see what others are saying.
So, whatever is being said about your business, either by you or your customers, is going to affect the purchasing decisions of your potential customers.
When someone searches your business’s name online, what are they going to find? Are there plenty of glowing reviews or overflowing comment threads dripping with complaints about your brand? Did your latest joke go viral, managing to offend most of the planet? Is the joke now on you?